Social Media & Growth Specialist

Job Description

Appedology is looking for a results-driven Social Media & Growth Specialist to independently manage the organic social media strategy and execution for our US-based brands.

This is a full-ownership role—you’ll be responsible for everything from strategy and content creation to publishing, community engagement, and performance tracking. The focus is entirely on organic growth, with no paid advertising.

Your primary goal will be to build an engaging and high-performing social media presence that drives audience growth, engagement, and qualified inbound leads.

Key Responsibilities

Strategy & Planning

• Develop and execute a 90-day organic growth strategy targeting US audiences across platforms such as LinkedIn, Instagram, X (Twitter), and Facebook.

• Build and maintain a 12-week rolling content calendar to ensure consistent and strategic publishing.

Content Creation & Publishing

• Create, schedule, and publish 15–20 high-value organic posts weekly.

• Write engaging captions, hooks, and CTAs while maintaining a US-based tone.

• Repurpose long-form content (e.g., blogs, articles) into platform-optimized formats like carousels, reels, and shorts.

• Collaborate with internal Design and Content teams for asset delivery while maintaining accountability for publishing accuracy and quality.

Community Management & Lead Generation

• Engage with followers by responding to comments and DMs promptly (target: under 2 hours).

• Identify audience pain points and convert insights into relevant content strategies.

• Implement organic lead funnels (e.g., optimized link-in-bio, targeted CTAs) to drive inbound leads.

Performance Tracking & Reporting

• Track and analyze performance metrics weekly and monthly.

• Present actionable reports with data-backed insights and recommendations.

• Coordinate with the SEO team to align content with trending topics for improved visibility.

Key Performance Indicators (KPIs)

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (mandatory).

• Experience: 3–5 years of proven experience managing organic social media for brands targeting US audiences.

• Skills:

  • Strong command of English (US tone and writing style).

  • Proficiency with Meta Business Suite, LinkedIn Page Management, Canva, and scheduling tools (Metricool, Buffer, Later, etc.).

  • Familiarity with SEO fundamentals for content optimization.

  • Strong short-form copywriting, organizational, and analytical skills.

Job Skill

Job Details