Lead Content and DM Executive-1142

Job Description

Lead Content and DM Executive Job Description

Overview:
The Lead Content and DM Executive develops and executes content and direct marketing strategies tailored to the medical billing and virtual assistant industries. This role drives lead generation, client engagement, and brand visibility while ensuring compliance with industry standards.

Key Responsibilities:

1. Content Strategy & Management:

   • Create industry-specific content (blogs, case studies, etc.) for healthcare providers and virtual assistant clients.
   • Ensure compliance with regulations (e.g., HIPAA) and optimize content for SEO.

2. Direct Marketing:

   • Plan and execute email, SMS, and direct mail campaigns targeting healthcare and administrative professionals.
   • Use segmentation and automation tools to enhance campaign efficiency.

3. Performance & Reporting:

   • Monitor KPIs (open rates, engagement, conversions) and optimize campaigns for ROI.
   • Provide regular performance updates to stakeholders.

4. Team Leadership:

   • Manage a team of content creators and marketers, ensuring timely and high-quality deliverables.

Skills & Experience:

• Knowledge of medical billing, healthcare compliance, and virtual assistant solutions.
• Expertise in content creation, direct marketing, and CRM tools.
• Strong leadership, analytical, and communication skills.

This role is ideal for a marketing professional with a focus on healthcare and B2B solutions.

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Job Details