Lead Copywriter & Content Strategist

Karachi
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Job Description

We are seeking a skilled Lead Copywriter & Content Strategist to produce high-quality written content across a multi-brand marketing portfolio. This role focuses on creating compelling, well-structured content including long-form articles, marketing copy, campaign messaging, email sequences, and social media copy.

The ideal candidate is a disciplined and versatile writer who understands that effective copy is both creative and strategic. You will collaborate closely with the Head of Marketing and cross-functional teams to deliver impactful content aligned with each brand’s voice and audience.

Key Responsibilities

Content Writing

  • Produce well-researched long-form content including blogs, articles, guides, and thought leadership pieces.

  • Adapt writing style and tone to match the voice of multiple brands.

  • Develop content from strategic briefs provided by the marketing team.

  • Ensure factual accuracy, readability, and strong narrative structure.

  • Revise and refine drafts based on editorial feedback.

Copywriting

  • Write persuasive copy for marketing campaigns, landing pages, product descriptions, and promotional materials.

  • Develop headlines, taglines, and calls-to-action that drive engagement and conversions.

  • Produce email copy for newsletters, campaign mailers, and drip sequences.

  • Write social media captions and advertising copy tailored to platform audiences.

  • Collaborate with designers to ensure cohesive messaging and visual alignment.

Content Operations

  • Manage ad-hoc copy requests from internal stakeholders and clients.

  • Maintain organized documentation of drafts, revisions, and approved content assets.

  • Contribute to building and maintaining brand copy guidelines and tone-of-voice documentation.

  • Deliver assignments on schedule while maintaining consistent quality.

Requirements

Education

  • Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.

Experience

  • 3–5 years of professional experience in content writing and copywriting.

  • Demonstrated ability to write across multiple brand voices and industries.

  • Strong portfolio showcasing long-form editorial content, campaign copy, and marketing writing.

  • Exceptional written English with strong grammar, structure, and clarity.

  • Proven ability to manage multiple projects and meet deadlines consistently.

Technical Skills & Tools

Required

  • Microsoft Word and Google Docs (collaborative editing, formatting, track changes)

  • Experience working with at least one CMS (WordPress or HubSpot)

  • Comfortable using AI writing tools such as ChatGPT or similar for drafting and ideation

Nice to Have

  • Grammarly or editorial style guide familiarity (AP, Chicago)

  • Experience with HubSpot content hub or SEO meta fields

  • Basic Canva usage for copy placement review

  • Familiarity with Figma for reviewing layouts with design teams

Key Competencies

  • Long-Form Content Writing

  • Persuasive Marketing Copywriting

  • Multi-Brand Voice Adaptation

  • Email & Campaign Copy Development

  • SEO-Aware Writing Practices

Work Schedule

  • On-site role (remote or hybrid arrangements are not available)

  • Fixed Evening Shift schedule

What We Offer

  • 5 working days (Monday–Friday)

  • Medical insurance

  • Provident fund

  • Market-competitive salary

  • Free pick & drop service

  • Opportunity to work across multiple brands in a dynamic marketing environment

Job Skill

Microsoft Word and Google Docs Exceptional written English

Job Details

Total Positions:
1
Job Type:
Full Time
Shift:
Evening
Gender:
No Preference
Minimum Education:
Bachelors or higher
Career Level:
Experienced Professional
Experience:
3 Years - 5 Years
Salary:
000000 - 000000
Benefit:
5 Working Days, Medical Insurance, Provident Fund, Market Competitive Salary
Posting Date:
10-03-2026
Due Date:
31-03-2026