SEO Team Lead

Job Description

We are seeking a highly strategic and forward-thinking SEO Team Lead to own and scale organic growth across a multi-brand portfolio. This is a leadership role requiring deep technical expertise, strong commercial acumen, and hands-on experience in modern search ecosystems including AI-driven and generative search.

The ideal candidate has 5+ years of proven SEO experience, at least 2 years in a leadership or senior strategic capacity, and a demonstrable track record of driving qualified leads and revenue through organic channels.

This is not a maintenance role. You will be accountable for performance, team development, and measurable business outcomes.

Core Responsibilities

Technical SEO Leadership

• Conduct comprehensive technical audits (crawlability, indexation, site architecture, Core Web Vitals, JS rendering).

• Oversee schema markup implementation (Organization, Product, FAQ, Review, Breadcrumb, etc.).

• Manage canonical strategy, redirects, robots.txt, XML sitemaps, and structured data integrity.

• Ensure all portfolio domains are optimized for both traditional crawlers and AI agents.

• Maintain mobile-first performance standards and HTTPS integrity across brands.

On-Page SEO & Content Strategy

• Lead commercial-intent keyword research and high-value lead generation strategies.

• Optimize on-page elements (title tags, meta descriptions, internal linking, heading structure).

• Develop E-E-A-T frameworks (credible authorship, citations, factual density, brand transparency).

• Eliminate keyword cannibalization across brands.

• Build modular content structures optimized for AI extraction and citation.

Off-Page SEO & Authority Building

• Execute white-hat link acquisition strategies (digital PR, editorial placements, outreach).

• Monitor backlink health and manage toxic link disavowals.

• Strengthen brand mentions and UGC presence across platforms influencing AI citations (Reddit, Quora, G2, Trustpilot, etc.).

Organic Lead Generation & Funnel Optimization

• Optimize full organic funnel: SERP ? landing page ? lead capture.

• Prioritize mid- and bottom-funnel content that converts.

• Align SEO strategy with PPC to optimize keyword coverage and reduce acquisition costs.

• Track qualified lead metrics via CRM platforms (HubSpot, Salesforce, or equivalent).

AI & Next-Generation Search (Mandatory)

Generative Engine Optimization (GEO)

• Optimize content for visibility in ChatGPT, Perplexity, Gemini, Copilot, and other AI systems.

• Structure content using semantic clarity and entity alignment to improve citation probability.

• Monitor and grow AI citation share beyond traditional rankings.

Answer Engine Optimization (AEO)

• Target AI Overviews, featured snippets, and voice search visibility.

• Optimize for zero-click search presence with authoritative answer formats.

• Track AI appearance rate and citation overlap across search features.

AI-Integrated Workflow

• Leverage AI tools (ChatGPT, Claude, Gemini, Surfer AI, etc.) responsibly for clustering, auditing, and analysis.

• Apply editorial oversight to maintain E-E-A-T integrity.

• Conduct AI-assisted competitive gap analysis and SERP intent mapping.

Leadership Responsibilities

• Lead and performance-manage a team of SEO specialists (technical, content, outreach).

• Conduct weekly syncs and structured monthly performance reviews.

• Align SEO initiatives with Brand, Web Development, PPC, and Legal teams.

• Deliver executive-level reporting connecting SEO activity to revenue, CPL, and Share of Voice.

• Identify team skill gaps and lead hiring and coaching initiatives.

• Proactively monitor competitor movements and algorithm changes.

Required Qualifications

Education

• Bachelor’s degree (mandatory) from a reputable accredited university.

• Master’s degree or MBA is a plus.

• Industry certifications (Google, SEMrush, HubSpot) are advantageous.

Experience

• 5+ years of hands-on SEO experience with verifiable ranking and lead growth results.

• 2+ years in a senior or leadership capacity.

• Experience managing multiple brands or client accounts simultaneously.

• Proven collaboration with Paid Media and Development teams.

• Agency or multi-brand in-house experience preferred.

Technical Proficiency

• SEO Tools: Ahrefs, SEMrush, Screaming Frog, Sitebulb

• Analytics: GA4, GTM

• Reporting: Looker Studio, Power BI, or Tableau

• Search Performance: Google Search Console, Bing Webmaster Tools

• UX Tools: Microsoft Clarity, Hotjar, heatmapping tools

• CMS: WordPress, Shopify, or similar

• Bonus: SQL, BigQuery, structured data validation tools

Communication

• Exceptional written and verbal English communication skills.

• Ability to present complex SEO insights to non-technical leadership clearly and confidently.

• Strong executive reporting capability.

Key Performance Indicators (KPIs)

• Top 3 rankings for priority commercial keywords

• Month-on-month qualified organic lead growth

• Consistent non-branded traffic growth

• AI citation share growth across LLM platforms

• Share of Voice improvement

• Portfolio-wide technical health benchmarks

• Team execution efficiency and output quality

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  What We Offer

  • 5 working days (Monday–Friday)

  • Medical insurance

  • Provident fund

  • Market-competitive salary

  • Free pick & drop service

  • Strategic leadership exposure and multi-brand ownership

Job Skill

Job Details