Employer Branding Executive

Job Description

We are looking for a creative and strategic Employer Branding Executive to strengthen our employer brand and attract top talent through impactful digital storytelling and recruitment marketing initiatives. The ideal candidate is passionate about social media, content creation, and employee engagement, with the ability to showcase our workplace culture across multiple platforms.

Key Responsibilities

• Develop and execute employer branding strategies aligned with the company's talent acquisition goals.
• Manage and grow the company's presence across social media platforms, including LinkedIn, Facebook, Instagram, and other relevant channels.
• Create engaging content, including graphics, videos, employee testimonials, workplace highlights, and recruitment campaigns.
• Design high-quality visual content using Canva and Adobe Photoshop.
• Partner with the HR and Talent Acquisition teams to promote company culture, employee experiences, career opportunities, and organizational achievements.
• Plan, coordinate, and execute employer branding initiatives such as recruitment campaigns, job fairs, university outreach programs, and corporate events.
• Develop content calendars and ensure consistent employer brand messaging across all digital platforms.
• Monitor social media trends and industry best practices to continuously improve brand visibility and engagement.
• Track, analyze, and report social media performance using analytics tools, providing actionable recommendations for optimization.
• Support internal engagement initiatives by creating content for employee recognition and company events.

Required Qualifications

• Bachelor's degree in Marketing, Human Resources, Communications, or a related discipline.
• 2–4 years of experience in Social Media Management, Digital Marketing, Employer Branding, or Recruitment Marketing.
• Proven experience managing professional social media accounts for an organization.
• Strong graphic design skills with proficiency in Canva and Adobe Photoshop.
• Experience creating engaging visual and written content for digital platforms.
• Familiarity with social media analytics tools and performance reporting.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities with attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills

• Experience with video editing tools is an advantage.
• Knowledge of employer branding trends and recruitment marketing strategies.
• Experience organizing recruitment events, career fairs, or campus hiring initiatives.
• Creative mindset with the ability to generate innovative campaign ideas.
• Understanding of HR and talent acquisition processes is a plus.

Job Skill

Job Details