PPC Specialist-1230

Job Description

About the Role:

We are looking for a results-driven PPC Expert to manage and optimize our paid advertising campaigns across Google Ads, Bing Ads, and social media platforms. The ideal candidate will have experience in pay-per-click (PPC) advertising, strong analytical skills, and a deep understanding of digital marketing strategies to maximize ROI.

Key Responsibilities:

• Develop, implement, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.).
• Conduct keyword research, ad copywriting, and landing page optimization to improve Quality Score and conversion rates.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and make data-driven optimizations.
• Perform A/B testing on ad creatives, landing pages, and audience targeting strategies.
• Manage budgets, bidding strategies, and cost analysis to ensure efficiency and profitability.
• Implement audience segmentation, retargeting strategies, and conversion tracking for improved campaign effectiveness.
• Stay updated with industry trends, algorithm changes, and best practices in paid search marketing.
• Generate reports and insights on campaign performance and recommend improvements.
• Collaborate with content, design, and development teams to align PPC strategies with business goals.

Qualifications & Skills:

• Proven experience in PPC campaign management with a strong track record of success.
• Expertise in Google Ads, Bing Ads, Facebook Ads Manager, and other PPC platforms.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
• Strong analytical and problem-solving skills with experience in data-driven decision-making.
• Knowledge of SEO principles and their impact on paid search campaigns.
• Experience with bid management tools (e.g., SEMrush, Ahrefs, SpyFu, etc.).
• Familiarity with remarketing, display advertising, and YouTube ad campaigns.
• Excellent communication skills and ability to present data-driven insights.
• Google Ads Certification is a plus.

Preferred Experience:

• 2+ years of experience in PPC advertising and paid media management.
• Experience in e-commerce, SaaS, healthcare, or finance industries (preferred).
• Familiarity with automation and scripting in Google Ads (a plus).

What We Offer:

• Competitive salary based on experience.
• Performance-based bonuses and incentives.
• A dynamic and collaborative work environment.
• Opportunity for career growth and skill development.
• Flexible work arrangements (remote/hybrid)

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